Creating a business plan

What are the elements of a great business plan?

When it comes to attracting investment, successful business plans get more funding. In order to present your business opportunity in an attractive way, it is important to ensure that you include descriptions of certain key elements in your business plan. Compiling a carefully thought out document is essential, which requires meticulous planning and attention to detail. Get off to a good start with our advice on writing a great business plan.

What is a business plan?

A business plan is a comprehensive document detailing information about your company, product/service/technology and market, presented in a detailed, comprehensive and convincing way. Business plans are typically used to raise interest or finance, e.g. for business development or attracting investors.

Structuring your business plan

Catalyze has helped hundreds of companies to build a clear business plan before they secure funding. With our extensive experience, we know exactly which elements your business plan needs. A great business plan is structured as follows:

  1. Company Details
  2. Summary
  3. The company
  4. Product / Technology
  5. Market
  6. Business Model & Commercialization
  7. Development Plan
  8. Financials
  9. References
  10. Annexes

Our experts have written a guide that provides greater depth and explanation behind each element of a great business plan. Download this free guide to discover more about each element and what should be described. Get your plan ready and start attracting investors!

Download our free guide

How we help with your business plan

To get to a successful business plan, we analyze your company profile, product/technology/service and assets, USPs, market landscape and commercialization strategy. We help you get your story clear and complete. With our years of experience, we know what information you need to show, and how. We showcase your company in a way that fits you, meeting all professional standards in the field.

Learn more about our Business Plan service


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Catalyze Alerts keep you up-to-date with relevant, newly released grant information on programs  such as Eurostars. By signing up to Catalyze alerts you ensure you remain well informed and able to submit your application on-time. Want personal alerts straight to your mailbox? Don’t miss a thing with Catalyze Alerts

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