Are you building a brilliant innovation but unsure about the next steps? In this short video, Patricia Celie, Principal Consultant at Catalyze Group, shares the most common pitfalls for early-stage innovators. More importantly, she explains how to avoid getting stuck when transitioning from strong technology to real-world impact. If you recognise any of this and want support from an expert to sharpen your strategy, validate your market, or get investment-ready, reach out to our team.