Successful plans attract investors

A business plan is a document that details information about your company, product, service or technology, your market and business model. It is presented in a comprehensive and convincing way. Business plans are typically used to raise interest or finance.


To get to a successful business plan, we analyze your company profile, your product/technology/service and assets, USPs, market landscape and commercialization strategy. Together, we discuss your development plan and detail the R&D steps in need of financing, typically for the next 3-5 years.


We help you get your story clear and complete. With our years of experience, we know what information you need to show, and how. We showcase your company in a way that fits you, meeting all professional standards in the field.


Read the key service features below.

Business Case Guide

How far we've come

funding raised
locations worldwide
innovation experts
Network partners

Key features of this service

  • Transforming your vision and plans into a well-structured Business Plan, with associated slide-deck and/or (non-confidential) one-pagers as needed
  • Showcasing your products / services / technologies, their development, and risk analysis in an attractive way
  • Assist developing your business model and commercialisation plan
  • Analyzing your market with the goal of landscaping, including targeted customers and your value proposition, competitors and your USPs

We translate all of the above into a comprehensive, attractive Business Plan package. As relevant, we can also update your existing Business Plan, or renew this by bringing in our experience and showcasing skillset.

We help you develop your case and your company strategy. Create value, make impact.


Case: Business Plan for NutriLeads

Nutrileads Catalyze

NutriLeads is a Health Ingredients company developing 100% natural food ingredients with a clinically proven positive impact on human health based on its proprietary plant-based RG-I platform. Catalyze worked with NutriLeads generating its Business Plan in 2019-2020, in preparation of a Series B investment round. NutriLeads attracted financing and closed its Series B financing in 2020, driving its lead product BeniCaros™ towards commercialization in 2021 in the US.

“ We have been successfully working with Catalyze since 2013 on various European grant applications like Eurostars and SMEinstrument as well as on the ‘Innovatiekrediet’ application. As we were approaching a new funding round and Catalyze knew our business so well based on the various applications, we thought it might be very practical to ask Catalyze to use all the information they already had and put it in a business plan format. This proved to be a very efficient approach where Catalyze put the structure in place, established the foundation and identified very useful market information, allowing us to focus on selected new topics of the business plan. During the process the interactions with Catalyze helped further sharpen the plan.” – Erik Dam CBO NutriLeads


Read the three service steps below.

Here's how it works.

Step 1


First our specialized consultants meet with you to understand your wishes and needs, and collect the available information. We define together the aims and timelines.

Step 2

Analysis and compilation

Once all the necessary data is collected, we analyse it and discuss our findings. We compile the comprehensive but detailed Business Plan document, including visual illustrations. As needed, we can create an associated slide-deck and/or teaser as well, which you can use for external presentations.

Step 3


We deliver the Business Plan to you, ready to share with investors or funding agencies.


Catalyze Figure Ovals Whitish